Best practice dictates that those who intend to be servants of the people must intricately understand the people they want to serve. – What issues affect them most, what qualities are they looking for in their leaders, what would determine their choice of leader, their general perception etc.
It is the understanding of this pulse that then guides the formulation of a media/PR political strategy.
The following slides are a snippet of a Politrak study that was carried out in Dec 2009. Whilst it is certain that perceptions may have changed as ordinarily happens, the information helps in creating an understanding of what kind of information needs to be constantly tracked to guide in strategy formulation.