MarkSegment

MarkSegment

MarkSegment

In the dynamic environment that most brands and organizations operate,  the aim of market segmentation is to arrive at clusters of like-minded customers so as to allow your marketing/sales programme to focus on the subset of prospects that are “most likely” to purchase your offering.

There is very strong pressure to use segmentation to win a competitive advantage as there is often little to differentiate one product from another.

Segmentation therefore links strongly with a strategy to achieve a sustainable differentiated position.
MarkSegment tools provide clients with pertinent information on the firm graphics and demographics of the different market segments