InfoBus

InfoBus

InfoBus

Every Quarter, The InfoBus sets off on a Nationwide Fact finding trip which is sure to yield pertinent information for your brand.
InfoBus travels countrywide, covering both Rural & Urban; Male/ Female; All adults 18years and above.
The sample is 2400

Clients can enjoy from economies of scale by riding on a few questions on the InfoBus. An affordable way to keeping the pulse with the marked.
An omnibus survey is a marketing research method where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent is an efficient, confidential and flexible way to carry out a survey and obtain the answers needed, when needed.
Typically, the setup costs of each Omnibus Survey are shared among participating clients, meaning one can undertake a highly effective market research at a fraction of the cost of custom surveys especially when a full custom study is not required and budgets are limited.
Therefore the main uses of Omnibus surveys can be summarized as:

  • To provide information on issues that do not require full custom surveys
  • To develop and pilot questions for other surveys