About Infotrak Research and consulting
Infotrak Research and Consulting is a full service research company that was founded in 2004 following the vision of the founder to provide the Pan African Market with suitable information solutions required to sustain the ever-growing economies in the continent.
Headquartered in Nairobi, Kenya, Infotrak also has affiliate offices in Uganda, Tanzania, Nigeria and field contacts in more than 12 other countries in Sub Saharan Africa. The firm attributes its rapid growth to not only innovation, high level of professionalism and dynamism, but also on the excellent caliber of personnel who have been described by many as “Business minds who specialize in research”.
Services provided by Infotrak include Customer & Employee Satisfaction Surveys, Market Segmentation Studies, Brand Health checks, Consumer Usage and attitude studies, advertising awareness and impact surveys, advertising pre-post testing, media surveys, pricing studies, new product research, market feasibilities, formative research, perception surveys and KAP studies. We have numerous branded products that have been carefully designed to serve the specific research needs of a variety of different segments in industry and business.
- To attain world-class standards as an efficient, customer oriented, quality driven information service provider. We, as Infotrak pride ourselves in being the complete information service provider for local and global clients.
- To be a one stop, efficient, cost effective information solutions provider to clients who want to be leaders in their fields. Our mandate is to be a vital extension and addition of your organization's corporate planning and strategic think tank.
Our Guiding Principles
We have an established set of principles that govern and underpin our work in the discipline of research:
- The client is the focal point and all information must evolve around his needs.
- All research, qualitative and quantitative must address relevance and befit its objectives.
- Our relationship with the client will be one of partnership.
- Cost effective excellence in quality information gathering provide us with our niche.
- Professionalism is key and we will provide the client with accurate advice even at the expense of a job.
- That we nurture an environment that embraces intellectual creativity so that we create a team of experts unrivalled by any other in the region.