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About Us

Infotrak Research and Consulting is a full service research company founded in 2004 following the vision of providing the Pan African Market with suitable information solutions required to sustain the ever-growing economies in the continent.

Headquartered in Nairobi, Kenya, Infotrak also has affiliate offices in Uganda, Tanzania, Nigeria and field contacts in more than 12 other countries in Sub Saharan Africa.

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Our Latest Poll

Should Nairobi county govenor Honorable Evans Kidero be held accountable for his actions?

Yes. Our leaders need to be weary of their public image - 99.4%
No. Leaders should be left to their own discretions. - 0.6%

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OVERVIEW ON INFOTRAK BANKING INDUSTRY CSS

In today’s fast paced world, gauging stakeholder perception is not only necessary for ensuring satisfaction and commitment, it is also imperative for tracking and identifying key success factors.
The dynamism and competitive nature of the environment dictates that stakeholders, unless kept happy, will move elsewhere.
banking
With the report, you will get the following...
1. Key performance indicators broken down by specific customer interface areas. For instance in first point of interaction we look at :
  • Cleanliness & comfort of banking  hall, Ambiance( lighting, fresh air etc), Waiting area, Corporate branding,Friendly and accommodating guards, cleanliness of the ATM , Security of the ATM. As such the report is extremely robust and exhaustive
  • For each KPI, banks in the same tier are ranked based on customer satisfaction. c.The KPIs have been weighted for importance as such, customer loyalty defined as likelihood to recommend is given the highest weighting.
2. You will get indices for all other banks in the same tier. This allows for proper comparative analysis with  peer banks
3. The net promoter score has also been included in the report .
4. The amount allows for two presentations: one to senior executive team and another to team decided upon by the internal customer.
 
You can get a detailed introduction here... overview...

International Womens Day


international womens day

view report

Press release

Infotrak poll press release Here are our findings.



diaspora_poll

infotrak poll press release

What do we need to look for when guaging whether an election is fair?

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The latest infotrak poll sponsored by afriCOG and conducted by infotrak research assesses the march 4th general elections on the grounds of how well they were managed.

the study recognises that Kenyans generally regard elections to be free and fair provided there is no violence. Yet for an election to be percieved as well managed, various indicators must me visible.

the provided report outlines the findings of the study...




 

Infotrak Judiciary Perception Survey

Our latest survey shows that most Kenyans have confidence in the judiciary.Click here to view the survey.

 judiciary_survey

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